Overcoming Doubt and Negativity: Launching a Cigar Brand with Confidence

29 May Overcoming Doubt and Negativity: Launching a Cigar Brand with Confidence

By Humberto Areas, Creative Director – Cigar Package Design

Launching a cigar brand is exciting—but let’s be honest, it can also be intimidating. Whether you’re new to the cigar industry or ready to breathe new life into an existing brand, doubt and negativity are often your first roadblocks.

I know this not just because I’ve helped others push through it—but because I’ve lived it myself.

The Leap: My Story from 9-to-5 to Cigar Branding
In 2008, I left my steady job to start a creative studio from the ground up. No roadmap. No investors. Just vision, grit, and an overwhelming sense that staying where I was would cost me more than trying something new.

That moment—the decision to leap—is burned into my memory. My horizon felt wide open, full of potential, but also packed with uncertainty.

And if there’s one truth I’ve learned since then, it’s this:

Nothing kills fear and doubt like taking action.

Doubt and Negativity Are Part of the Process
At Cigar Package Design, we’ve worked with first-time entrepreneurs, established cigar makers, and everyone in between. And it doesn’t matter if you’ve been in the industry for 10 minutes or 10 years—self-doubt sneaks in.

“Am I ready?”
“Will people take me seriously?”
“What if I fail?”

Here’s the reality:
Those questions are normal. But they don’t get to define your journey—unless you let them.

Four Truths That Will Help You Launch With Confidence

1. Doubt is a signal—not a stop sign.
   You’re not supposed to have all the answers when you start. What matters is that you start anyway. Each step forward silences fear a little more.
2. Negativity often isn’t yours.
   If someone tells you it won’t work, it usually says more about them than it does about you. Their fear is not your truth. Protect your vision.
3. Confidence comes from clarity.
   A strong brand identity gives you direction. Packaging that commands attention gives you presence. Together, they give you confidence.
4. You don’t have to do it alone.
   From logo design to cigar band layout to full packaging systems, our team helps you build a cigar brand that reflects your values and speaks to your market.

Ready to Build a Brand You’re Proud Of?
Fear doesn’t go away on its own—it fades with movement. So if you’ve been waiting for the “perfect time” to launch, here’s your sign: take the first step today.

We’re here to walk with you.

✅ Book a discovery call → +1 (305) 538-5057
✅ Follow us on Instagram → instagram.com/CigarPackageDesign

At CPD, we help people build cigar brands. Let’s build yours—with confidence.

Have questions?
Send us a message—we’d love to hear what’s holding you back and help you take action.