By Humberto Areas, Creative Director – Cigar Package Design Launching a cigar brand is exciting—but let’s be honest, it can also be intimidating. Whether you’re new to the cigar industry or ready to breathe new life into an existing brand, doubt and negativity are often your...
Picture this: I get a phone call from an amazing potential client. They’ve seen our work at Cigar Package Design, and they’re excited to collaborate. We're talking vision, creative energy, passion. Then comes the pause… "Would you be willing to sign an NDA?" Without hesitation, I say,...
By Humberto Areas, Creative Director at Cigar Package Design While walking the show floor at PCA 2025 in New Orleans, I had the pleasure of catching up with two longtime friends and collaborators in the cigar industry—Reinier Lorenzo of HVC Cigars and Yasser Reyes of Villiger De Nicaragua. These conversations always leave me inspired, and...
By Humberto Areas, Creative Director at Cigar Package Design One of the many highlights of PCA 2025 in New Orleans was reconnecting with Reinier Lorenzo of HVC Cigars—a friend, a creative partner, and someone whose passion for cigars is evident in everything he does. Reinier and his sister, Josefa Vega, have been...
By Humberto Areas, Creative Director at Cigar Package Design The Premium Cigar Association (PCA) Trade Show 2025 brought the cigar world together in the vibrant city of New Orleans from April 11–14, and once again, we at Cigar Package Design had the honor of partnering with Villiger North America on their latest booth presentation. A Refined...
By Humberto Areas, Creative Director at Cigar Package Design There are moments at the PCA Trade Show that remind us why this industry is unlike any other. One of those moments took place this year at the unveiling of Plasencia Cigars’ newest creation: Alma Del Cielo—a cigar...