CPD at IPCPR 2013
Paul Palmer, Max Fernandez-Pujals and Master Blender Arsenio Ramos
The 81st annual IPCPR Convention & Trade Show will take place July 13-17, 2013 at the Sands Expo Center in Las Vegas, Nv. and we at Cigar Package Design are celebrating our fourth year of participation of the trade show. This year we continue to work with Torano Family Cigar Co. as we help them launch two new cigars lines; and we welcome to our family Leccia Tobacco and Roberto Duran Cigars.
Above: Charlie Torano and his staff at the start of IPCPR 2013 in Las Vegas, Nv
Torano Family Cigar Co. Booth Design & Layout
Since 2010 the Torano Family Cigar Co. IPCPR booth has gotten bigger in square footage every year. This year we’re adding extra real estate to accommodate Leccia Tobacco and Palio lighter and cutters into the booth layout. But our goal remains the same, which is to create a design and layout that highlight’s the Torano family’s four generations of cigar manufacturing, while providing a separate branded space for Leccia Tobacco and Palio. We implemented branded towers (which serve as storage) and branded signage up above and all around the booth. The massive 20ft x 80ft booth had a foot traffic friendly open layout, plenty of couches for sitting and table top work stations where sales reps can have meeting and take orders.
Above: The new Torano Blends from the Vault D-042, launched at IPCPR 2013 in Las Vegas, NV
Torano Vault D-042 Launch
Torano’s Vault Red (D-042) is the second release under the “Blends from the Vault” series. Our challenge with this project was to preserve the brand’s strong branding, while creating a contrasting difference between the original Vault Black (A-008). We created a more dynamic and vibrant color palette which combines powder metallic inks, embossing, spot UV and compliments the “Blends from the Vault” series. Both primary band and cigar box packaging remained the same from the Vault A-008 release, only the footer bands with blend identifier changed.
Above: Leccia Tobacco booth at IPCPR 2013 in Las Vegas, NV
Leccia Tobacco Booth Design & Layout
Same Leccia has returned to the IPCPR trade show floor under the Leccia Tobacco name. We met Sam when he came to terms with Torano Family Cigar Co. for product distribution. Leccia was so impressed with what we had created for the past three years for the Torano’s that he insisted we work on his IPCPR trade show booth design. Leccia’s two initial launch brands under Leccia Tobacco were the ‘Leccia Black’ and ‘Leccia White’ – so we took the Black & White theme and branded his booth with black and white lifestyle photography.
Above: The Roberto Duran Cigars booth at IPCPR 2013 in Las Vegas, NV
Azan/Duran Cigars Booth Design & Layout
The re-launch of an old Cuban cigar. Today, Roberto Pelayo Duran of Roberto Duran Premium Cigars, is bringing back the Azan Cigars name and aims to offer the same quality, construction and detail which he exceeded from those he supervised while in Cuba. After meeting with Roberto and understanding how he wanted the brand positioned, we (CPD) went to work on design and layout for Azan’s booth. We pulled colors from existing packaging, elements from printed collateral and logos to create a rich and bold booth space which reinforced the brand highlighted product.
Our philosophy at Cigar Package Design is work hard and smart, play nice and make our clients look good. It’s as simple as ‘You Make Cigars, We Design’ – so give us a shout and lets collaborate on something great.
Above: American Caribbean Cigars’ 20′ x 30′ booth at this year’s IPCPR in Las Vegas
Also for the second year in a row, we get to work with Mr. Damian Tapanes, from American Caribbean Cigars (ACC). This year ACC went big with a 20’ x 30’ booth that housed four cigar brands: 1) La Rosa de Sandiego, 2) Don Gonzalez Cigars, 3) Tabacosta Cigars and 4) Cordoba & Morales. A design and floorpan layout was created in order to maximize the space, while giving each cigar line/brand their own area to shine. A 16’ tower graphic stood tall at the center of the floorplan and helped tie the booth space together. We look forward to helping ACC stand out once more at next year’s IPCPR in Las Vegas.
Above: Duran Cigars’ 20′ x 30′ booth at this year’s IPCPR in Las Vegas
We’ve been working with Mr. Roberto P. Duran of Duran Cigars since 2013. At the 82nd annual IPCPR trade show in 2014, our booth design won ’Best In Show for New Exhibitor’, a recognition we’re extremely proud of. This year, our booth design and approach combines a warm color palette, original and lifestyle images that showcased the art and craftsmanship of cigar making and manufacturing, all anchored by a 16-ft. tower that stands tall in the middle of the booth. In addition, four large display cabinets with custom graphics were positioned around the booth to display product plus served as storage space. In addition to the booth design and layout, we created packaging for the ’Azan Blue Connecticut’, ’Neya Texas Tactical’, ’NicaTabaco Blend No.5 Connecticut’ and a new ‘5-cigar sampler pack’ for Duran Cigars – all new releases at this year’s IPCPR.
So whether is your first year at the show, or the sixth like us, our goal is the same – Creating great work is not complicated, it’s simple. We work smart (and hard), play nice, and make our clients look good. So give us a shout out and let us know how we can help you get ready for next year’s show.