CPD at IPCPR 2014 – Best In Show
Paul Palmer, Max Fernandez-Pujals and Master Blender Arsenio Ramos
The 82nd International Premium Cigar & Pipe Retailers (IPCPR) trade show took place from July 19th – 23rd in Las Vegas, NV and with over 300 exhibitors on the floor, it’s hard getting you and your product noticed. The show is crowded, the competition is on their A-Game, and if you’re not putting your best foot forward you’ll most certainly be missed. This was the challenge presented to us by Roberto P. Duran, President of Roberto P. Duran Premium Cigars, a new exhibitor at #IPCPR2014. We at #CigarPackageDesign accepted the challenge with open arms and set out to design a booth space that is visually appealing, showcased product well and was welcoming.
Above: The Roberto P. Duran Cigars 20ft by 20ft trade show booth design created by the talented Cigar Package Design staff.
Our booth design and approach combined a warm color palette, original and lifestyle images that showcased the art and craftsmanship of cigar making and manufacturing, all anchored by a 16-ft. tower that stood tall in the middle of the booth. In addition, four large display cabinets with custom graphics were positioned around the booth to display product plus served as storage space.
Above: 2014 Best In Show for New Exhibitor being awarded to Mr. Roberto P. Duran by Mr. Gregory Zimmerman on behalf of the IPCPR: The 82nd International Premium Cigar
& Pipe Retailers (#IPCPR). Photo credit: International Premium Cigar & Pipe Retailers (IPCPR) facebook page.
Mission accomplished: Roberto P. Duran Premium Cigars’ booth was awarded the “2014 Best In Show Award for New Exhibitor”. The layout and design of the space exceeded everyone’s expectations and ran away with such honorable mention. This award was truly a highlight for us at #IPCPR2014 and we are absolutely thrilled to be working with Roberto P. Duran and his staff.
Creating great work is not complicated, it’s simple. We work smart (and hard), play nice, and make our clients look good.
Above: Final cigar packs displayed on TWIN Design Group’s Instagram account.
Result: Client now has a premium 5-cigar sampler giveaway he can use to promote his brand of cigars around golf courses, country clubs and tournaments around the country.
Above: Flor de Gonzalez 20′ x 10′ booth at this year’s IPCPR in Las Vegas
For the second year in a row, we have the privilege of working with Ms. Yadi Gonzalez-Vargas, from Flor de Gonzalez (FDG) Cigars. This year we designed a graphic back drop for their booth space. We created a light and easy to setup 10’ x 8’ fabric banner structure, which reinforced the company’s other line of cigars, with a spotlight on their ’20 Aniversario’ signature blend. We executed an effective design and layout which pulled the entire 20’ x 10’ booth floorplan together. We also designed the logo, cigar band and packaging of their highly anticipated ’90 Millas’ cigar lines, which launched at this year’s trade show.
Above: American Caribbean Cigars’ 20′ x 30′ booth at this year’s IPCPR in Las Vegas
Also for the second year in a row, we get to work with Mr. Damian Tapanes, from American Caribbean Cigars (ACC). This year ACC went big with a 20’ x 30’ booth that housed four cigar brands: 1) La Rosa de Sandiego, 2) Don Gonzalez Cigars, 3) Tabacosta Cigars and 4) Cordoba & Morales. A design and floorpan layout was created in order to maximize the space, while giving each cigar line/brand their own area to shine. A 16’ tower graphic stood tall at the center of the floorplan and helped tie the booth space together. We look forward to helping ACC stand out once more at next year’s IPCPR in Las Vegas.
Above: Duran Cigars’ 20′ x 30′ booth at this year’s IPCPR in Las Vegas
We’ve been working with Mr. Roberto P. Duran of Duran Cigars since 2013. At the 82nd annual IPCPR trade show in 2014, our booth design won ’Best In Show for New Exhibitor’, a recognition we’re extremely proud of. This year, our booth design and approach combines a warm color palette, original and lifestyle images that showcased the art and craftsmanship of cigar making and manufacturing, all anchored by a 16-ft. tower that stands tall in the middle of the booth. In addition, four large display cabinets with custom graphics were positioned around the booth to display product plus served as storage space. In addition to the booth design and layout, we created packaging for the ’Azan Blue Connecticut’, ’Neya Texas Tactical’, ’NicaTabaco Blend No.5 Connecticut’ and a new ‘5-cigar sampler pack’ for Duran Cigars – all new releases at this year’s IPCPR.
So whether is your first year at the show, or the sixth like us, our goal is the same – Creating great work is not complicated, it’s simple. We work smart (and hard), play nice, and make our clients look good. So give us a shout out and let us know how we can help you get ready for next year’s show.