FDG Cigars’ 20th
Paul Palmer, Max Fernandez-Pujals and Master Blender Arsenio Ramos
With #ipcpr2015 closing in, many project are coming down to the wire! Seems like every year we go through the same hectic deadlines, but we wouldn’t have it any other way. It’s part of the excitement leading up to the show.
This year, the great folks at Flor de Gonzalez reached out to us with a last minute print ad. Twist to the project… there are no product images, no cigar bands printed and very little to work with. Our response, “don’t worry, we’ll make it happen”.
We convinced client that the best direction was to create a teaser ad announcing the launch of their 20th year anniversary blend at this year’s #ipcpr trade show. The ad would also highlight the company’s history in the cigar industry. We came up with a clever way to interpret their logo. The leaves represent generations of tobacco growing, manufacturing and quality craftsmanship.
Above: Freshly painted 5-cigar packs with window cut out.
The ad created is simple, elegant and clean. The message is clear and contains all of the elements the client needed and more.
We at CPD take pride in our work, we play nice and make our clients look good. We’re always up to a challenge, even when deadlines are tight and materials to work with are scarce.
You make cigars, we design… So what can we do for you?
Above: White foil stamp treatment onto 5-cigar packs.
We met and exceeded all requirements for the project. We designed and supervised production and manufacturing of limited production samplers. Final boxes were primed, painted, varnished and finished of with white foil stamping. A small window cut on the lid was created so that three out of the five cigars (and bands) showed through.
Above: Final cigar packs displayed on TWIN Design Group’s Instagram account.
Result: Client now has a premium 5-cigar sampler giveaway he can use to promote his brand of cigars around golf courses, country clubs and tournaments around the country.
Above: Flor de Gonzalez 20′ x 10′ booth at this year’s IPCPR in Las Vegas
For the second year in a row, we have the privilege of working with Ms. Yadi Gonzalez-Vargas, from Flor de Gonzalez (FDG) Cigars. This year we designed a graphic back drop for their booth space. We created a light and easy to setup 10’ x 8’ fabric banner structure, which reinforced the company’s other line of cigars, with a spotlight on their ’20 Aniversario’ signature blend. We executed an effective design and layout which pulled the entire 20’ x 10’ booth floorplan together. We also designed the logo, cigar band and packaging of their highly anticipated ’90 Millas’ cigar lines, which launched at this year’s trade show.
Above: American Caribbean Cigars’ 20′ x 30′ booth at this year’s IPCPR in Las Vegas
Also for the second year in a row, we get to work with Mr. Damian Tapanes, from American Caribbean Cigars (ACC). This year ACC went big with a 20’ x 30’ booth that housed four cigar brands: 1) La Rosa de Sandiego, 2) Don Gonzalez Cigars, 3) Tabacosta Cigars and 4) Cordoba & Morales. A design and floorpan layout was created in order to maximize the space, while giving each cigar line/brand their own area to shine. A 16’ tower graphic stood tall at the center of the floorplan and helped tie the booth space together. We look forward to helping ACC stand out once more at next year’s IPCPR in Las Vegas.
Above: Duran Cigars’ 20′ x 30′ booth at this year’s IPCPR in Las Vegas
We’ve been working with Mr. Roberto P. Duran of Duran Cigars since 2013. At the 82nd annual IPCPR trade show in 2014, our booth design won ’Best In Show for New Exhibitor’, a recognition we’re extremely proud of. This year, our booth design and approach combines a warm color palette, original and lifestyle images that showcased the art and craftsmanship of cigar making and manufacturing, all anchored by a 16-ft. tower that stands tall in the middle of the booth. In addition, four large display cabinets with custom graphics were positioned around the booth to display product plus served as storage space. In addition to the booth design and layout, we created packaging for the ’Azan Blue Connecticut’, ’Neya Texas Tactical’, ’NicaTabaco Blend No.5 Connecticut’ and a new ‘5-cigar sampler pack’ for Duran Cigars – all new releases at this year’s IPCPR.
So whether is your first year at the show, or the sixth like us, our goal is the same – Creating great work is not complicated, it’s simple. We work smart (and hard), play nice, and make our clients look good. So give us a shout out and let us know how we can help you get ready for next year’s show.