Looking to Fill a Void in Industry
Paul Palmer, Max Fernandez-Pujals and Master Blender Arsenio Ramos
(Miami, FL) March 18, 2014 — Can I Have your Attention (CIHYA) Advertising and Branding announces the creation of “Cigar Package Design.” Cigar Package Design is making waves in the cigar industry with their branding and design campaigns.
Based in Miami Beach, FL, managing partners Humberto Areas and Cleveland Cook created the Cigar Package Design division in response to demand due to their stellar work with the Toraño Family Cigar Company, Dona Flor Cigars, Azan Cigars, and Titan de Bronze Cigar Company. They noticed a void in the industry and have filled the need. As a cigar advertising and design firm, Cigar Package Design spotlights brands from identity and cigar band graphics to complete advertising campaigns.
Cigar Package Design is the brainchild of CIHYA’s managing member Humberto Areas. Humberto, born in Nicaragua got his feet wet in the cigar industry when Willy Herrera’s Titan de Bronze needed the company’s identity revamped. Humberto––a longtime cigar smoker with 10+ years in branding and design––was overjoyed to combine his business experience with his passion for cigars.
Humberto Areas and business partner Cleveland Cook (who possesses a stellar background as an Art Director) began work overhauling the Toraño Family Cigar Company’s corporate identity in 2010 when Toraño took back sales and distribution from CAO. After the new identity was complete, they were soon retained and have created cigar bands, box designs, and promotional pieces for Toraño’s Vault series, Loyal, Salutem, and Exodus Finite. Most recently, the newly created print ad campaign for Toraño’s “Blends from the Vault” series can now be seen in Cigar Aficionado, Cigar Snob and other leading industry publications.
Humberto said: ”Design and branding is my talent; cigars are my passion. As an avid cigar smoker, I’m happiest when I can service a client by delving into their psyche to bring out the passion, vision, and personality of their cigar brand. Nothing makes me happier than seeing a successfully planned ad campaign featured in industry publications and smoking a cigar wearing a band I helped create. Cigar Package Design is more than a design studio catering to cigar makers –it’s a lifetime dream of working in an industry that encompasses a passion.”
The pastime of cigar smoking encompasses comradely, family, and friendship. Cigar Package Design can connect your brand with potential customers through the common language understood by the brotherhood of the leaf.
Visit and connect with Cigar Package Design:
facebook.com/cigarpackagedesign
instagram.com/cigarpackagedesign
twitter.com/CigarPkgDesign
Or give them a shout at +1 (305) 538-5057
For more information, media and sponsorship inquiries, please contact gpineres@creativasgroup.com or 786-541-7411.
Creativas Group Inc. provides public relations and marketing counsel to South Florida-based businesses, nationally recognized special events and leading non-profit organizations. For more information, please log onto www.creativasgroup.com or email info@creativasgroup.com. Photographs and interviews are available by request.
Above: The Roberto P. Duran Cigars 20ft by 20ft trade show booth design created by the talented Cigar Package Design staff.
Our booth design and approach combined a warm color palette, original and lifestyle images that showcased the art and craftsmanship of cigar making and manufacturing, all anchored by a 16-ft. tower that stood tall in the middle of the booth. In addition, four large display cabinets with custom graphics were positioned around the booth to display product plus served as storage space.
Above: 2014 Best In Show for New Exhibitor being awarded to Mr. Roberto P. Duran by Mr. Gregory Zimmerman on behalf of the IPCPR: The 82nd International Premium Cigar
& Pipe Retailers (#IPCPR). Photo credit: International Premium Cigar & Pipe Retailers (IPCPR) facebook page.
Mission accomplished: Roberto P. Duran Premium Cigars’ booth was awarded the “2014 Best In Show Award for New Exhibitor”. The layout and design of the space exceeded everyone’s expectations and ran away with such honorable mention. This award was truly a highlight for us at #IPCPR2014 and we are absolutely thrilled to be working with Roberto P. Duran and his staff.
Creating great work is not complicated, it’s simple. We work smart (and hard), play nice, and make our clients look good.
Above: Final cigar packs displayed on TWIN Design Group’s Instagram account.
Result: Client now has a premium 5-cigar sampler giveaway he can use to promote his brand of cigars around golf courses, country clubs and tournaments around the country.
Above: Flor de Gonzalez 20′ x 10′ booth at this year’s IPCPR in Las Vegas
For the second year in a row, we have the privilege of working with Ms. Yadi Gonzalez-Vargas, from Flor de Gonzalez (FDG) Cigars. This year we designed a graphic back drop for their booth space. We created a light and easy to setup 10’ x 8’ fabric banner structure, which reinforced the company’s other line of cigars, with a spotlight on their ’20 Aniversario’ signature blend. We executed an effective design and layout which pulled the entire 20’ x 10’ booth floorplan together. We also designed the logo, cigar band and packaging of their highly anticipated ’90 Millas’ cigar lines, which launched at this year’s trade show.
Above: American Caribbean Cigars’ 20′ x 30′ booth at this year’s IPCPR in Las Vegas
Also for the second year in a row, we get to work with Mr. Damian Tapanes, from American Caribbean Cigars (ACC). This year ACC went big with a 20’ x 30’ booth that housed four cigar brands: 1) La Rosa de Sandiego, 2) Don Gonzalez Cigars, 3) Tabacosta Cigars and 4) Cordoba & Morales. A design and floorpan layout was created in order to maximize the space, while giving each cigar line/brand their own area to shine. A 16’ tower graphic stood tall at the center of the floorplan and helped tie the booth space together. We look forward to helping ACC stand out once more at next year’s IPCPR in Las Vegas.
Above: Duran Cigars’ 20′ x 30′ booth at this year’s IPCPR in Las Vegas
We’ve been working with Mr. Roberto P. Duran of Duran Cigars since 2013. At the 82nd annual IPCPR trade show in 2014, our booth design won ’Best In Show for New Exhibitor’, a recognition we’re extremely proud of. This year, our booth design and approach combines a warm color palette, original and lifestyle images that showcased the art and craftsmanship of cigar making and manufacturing, all anchored by a 16-ft. tower that stands tall in the middle of the booth. In addition, four large display cabinets with custom graphics were positioned around the booth to display product plus served as storage space. In addition to the booth design and layout, we created packaging for the ’Azan Blue Connecticut’, ’Neya Texas Tactical’, ’NicaTabaco Blend No.5 Connecticut’ and a new ‘5-cigar sampler pack’ for Duran Cigars – all new releases at this year’s IPCPR.
So whether is your first year at the show, or the sixth like us, our goal is the same – Creating great work is not complicated, it’s simple. We work smart (and hard), play nice, and make our clients look good. So give us a shout out and let us know how we can help you get ready for next year’s show.

