Project / Identity & Package Design
Client / Duran Cigars
As with the original ‘Neya’ released in 2014, the new ‘Neya F8 Texas Tactical’, was launched at the 85th Annual Convention and International Trade Show which took place in Las Vegas, NV July 24th – 28th 2016. The new Neya F8 Texas Tactical keeps its original design & layout. This line extension does incorporate a new bold color palette and secondary band, both resized to fit a 7×40 Lancero size. The new “tactical” theme was a direct input from fans, consumers and retailers from the great State of Texas.
Roberto Pelayo Duran, owner of Duran Cigars, commented in a press release: “The Texas Tactical is a very exciting project. The suggestion came from Texas, from colleagues, retailers and consumers of the Neya F8 that were wondering how that F8 flavor would translate in a Lancero size. Once production started at our NicaTabaco factory, we noticed that some of our fellow cigars manufacturers in Esteli were stopping by the factory more often than usual to pick a sample smoke of the new Lancero. This is when we knew the Texas Tactical will be a very special F8 and much welcomed by our customers. We look forward to sharing it with our retail family.”
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