Toraño: Back on Industry Pages
Paul Palmer, Max Fernandez-Pujals and Master Blender Arsenio Ramos
After a couples of weeks off the field, both the Denver Broncos and the Seattle Seahawks are anxious and more than ready to get back on the field for Super Bowl XLVIII.
After a couple of years absence from the pages of Cigar Aficionado, Toraño Cigars too was anxious and ready to get back on the pages of one of the industry’s leading publication. Charlie Toraño, president of Toraño Family Cigar Co., called upon the team here at CPD to create the new ad campaign.
Above: Charlie Toraño working the camera as photographer Osiris Ramirez captures the moment.
Things get easier the second time around. Concept, planning and execution of this new ad was all done in less than a month. This is the second lifestyle/product ad we create for Toraño. The first print ad was created after we revamped the company’s identity back in 2010.
Above: Cigar Aficionado’s January 2014 issue and Toraño’s new “Blends from the Vault” ad campaign featured in Cigar Aficionado.
A family’s blend book sparks the new campaign. This new ad and year kicks off Toraño’s “Blends from the Vault Tour” which will be a nationwide series of events and limited edition “Vault VLE 100″ available as an event only cigar. The new ad highlights Charlie Toraño as well as Blend A-008 and the recently released Blend D-042. Rated 92 by Cigar Aficionado, Blend A-008 was the first release of this series. The Toraño’s have kept a detailed cigar blend book since the 1980′s. The blends in the book represent decades of experimenting with different varieties of tobacco and combining them to produce unique premium cigars.
Above: Limited edition Vault VLE 100. Photo by: Toraño A Family Cigar Company.
“The Blends from the Vault cigars are a celebration of the Toraño family’s legacy and I am extremely excited about being able to share this part of our history with the public. Event goers can count on either myself, Carlos Llaca-Toraño or Jack Toraño to be present at each of the Blends from the Vault events and announcing the winners of the Vault Gold Brick Box Giveaway.” -Charlie Toraño
Above: Azan’s new print campaign featured on Cigar Snob Magazine, Jan/Feb 2014 issue.
From sketch, to concept, to photo shoot, to final product. We took on this project on a short deadline and lead the way with creativeness and professionalism. The ad has been welcomed with great energy by Roberto and his sales team. The new ad is being used as a sales tools and is opening doors to more brick-and-mortar cigar shops throughout the U.S. and paving the way for Azan’s growth and success.
Above: American Caribbean Cigars’ 20′ x 30′ booth at this year’s IPCPR in Las Vegas
Also for the second year in a row, we get to work with Mr. Damian Tapanes, from American Caribbean Cigars (ACC). This year ACC went big with a 20’ x 30’ booth that housed four cigar brands: 1) La Rosa de Sandiego, 2) Don Gonzalez Cigars, 3) Tabacosta Cigars and 4) Cordoba & Morales. A design and floorpan layout was created in order to maximize the space, while giving each cigar line/brand their own area to shine. A 16’ tower graphic stood tall at the center of the floorplan and helped tie the booth space together. We look forward to helping ACC stand out once more at next year’s IPCPR in Las Vegas.
Above: Duran Cigars’ 20′ x 30′ booth at this year’s IPCPR in Las Vegas
We’ve been working with Mr. Roberto P. Duran of Duran Cigars since 2013. At the 82nd annual IPCPR trade show in 2014, our booth design won ’Best In Show for New Exhibitor’, a recognition we’re extremely proud of. This year, our booth design and approach combines a warm color palette, original and lifestyle images that showcased the art and craftsmanship of cigar making and manufacturing, all anchored by a 16-ft. tower that stands tall in the middle of the booth. In addition, four large display cabinets with custom graphics were positioned around the booth to display product plus served as storage space. In addition to the booth design and layout, we created packaging for the ’Azan Blue Connecticut’, ’Neya Texas Tactical’, ’NicaTabaco Blend No.5 Connecticut’ and a new ‘5-cigar sampler pack’ for Duran Cigars – all new releases at this year’s IPCPR.
So whether is your first year at the show, or the sixth like us, our goal is the same – Creating great work is not complicated, it’s simple. We work smart (and hard), play nice, and make our clients look good. So give us a shout out and let us know how we can help you get ready for next year’s show.