Project / Trade Show Booth Design
Client / Villiger Cigars
The 82nd International Premium Cigar & Pipe Retailers (IPCPR) trade show took place from July 19th – 23rd in Las Vegas, NV and with over 300 exhibitors on the floor, it’s hard getting you and your product noticed. The show is crowded, the competition is on their A-Game, and if you’re not putting your best foot forward you’ll most certainly be missed. This was the challenge presented to us by Roberto P. Duran, President of Roberto P. Duran Premium Cigars, a new exhibitor at #IPCPR2014. We at #CigarPackageDesign accepted the challenge with open arms and set out to design a booth space that is visually appealing, showcased product well and was welcoming.
Our booth design and approach combined a warm color palette, original and lifestyle images that showcased the art and craftsmanship of cigar making and manufacturing, all anchored by a 16-ft. tower that stood tall in the middle of the booth. In addition, four large display cabinets with custom graphics were positioned around the booth to display product plus served as storage space.
Mission accomplished: Roberto P. Duran Premium Cigars’ booth was awarded the “2014 Best In Show Award for New Exhibitor”. The layout and design of the space exceeded everyone’s expectations and ran away with such honorable mention. This award was truly a highlight for us at #IPCPR2014 and we are absolutely thrilled to be working with Roberto P. Duran and his staff.
Creating great work is not complicated, it’s simple. We work smart (and hard), play nice, and make our clients look good. Let your brand speak creatively, we can show you how.