Project / Trade Show Booth Design
Client / Toraño Cigars
From 2010 to 2014 we were blessed and fortunate to work with the incredible staff of Toraño Family Cigar Co. At the 79th Annual Convention & International Trade Show which took place July 17-21 in Las Vegas, NV the Torano’s expanded their booth size and asked Cigar Package Design once again to collaborate on the trade show layout and additional graphics. Their new and massive 20ft by 80ft IPCPR trade show booth was the biggest space we had designed for, and we of course, welcomed the challenge.
You know how the saying goes… “The bigger the booth, the bigger the problem”, well not true with the Toraño’s. They prefer to keep product displays out in the open and foot traffic friendly. Our goal was to create a design and layout which highlight’s the family’s four generations of cigar manufacturing. We implemented branded towers (which serve as storage) and brand signage up above and all around the booth.