Edicion Especial 2015 turns 10

About This Project

Client: HVC Cigars
Project: HVC Edition Especial 2015 10th Anniversary Band & Box Design
Year: 2025
Creative Director: Humberto Areas

Celebrating 10 Years of HVC’s Edición Especial at PCA 2025

First introduced in 2015, the HVC Edición Especial 2015 marked a defining moment for HVC Cigars. A decade later, the line returns with a refreshed identity—one that pays homage to its heritage while elevating its presence.

For this rebrand, we embraced a more ornate packaging direction inspired by Reinier Lorenzo’s, HVC Cigars’ President, Cuban roots. Design references were drawn from the historic Cuban and Havana City coat of arms, ensuring both cultural authenticity and visual richness.

The updated 2025 anniversary edition features a sophisticated color palette: creamy beige, deep mocha brown, matte gold, and refined accents of red and white. The result is a timeless yet striking presentation that reflects the spirit of HVC Cigars.

We’re proud to showcase this new look at #PCA2025 in New Orleans and extend our gratitude to Reinier and the entire HVC team for entrusting us with this project. At Cigar Package Design, we remain committed to honoring cigar tradition while crafting bold, memorable identities that move brands forward.

We Help People Build Cigar Brands.

Let’s tell your story next.

Photos courtesy of HVCCigars.com