Project / Brand Identity & Package Design
Client / Toraño Cigars
For the Toraño family, Salutem is inspired by the character and strong will of those who overcome great challenges and adversity. It represents a celebration of life and raises a toast to all those who live life to the fullest. Logo design and elements for the cigar band design drew inspiration from Old English typography and antique silver coins. Salutem is dressed in a beautifully designed band which incorporates embossing, foils, metallic inks and spot UV which compliments the cigar’s beautiful Habano Ecuador wrapper leaf.