Project / Identity & Package Design
Client / Toraño Cigars
Finite, a term developed by the Toraño family, will classify all future limited production blends for the company. For this project, we drew inspiration from the existing Exodus trilogy of the Silver, Gold and 50 Years’ design characteristics. Our goal was to reinterpret the brand’s strong positioning while updating the packaging with a more courageous and majestic color palette. A rich purple felt fabric was used for the inside box vista in order to achieve the regal look-n-feel we were after. We Also created a distinctive icon which will be the main identity for future limited production releases.