Reserva Selecta Redesign
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Reserva Selecta Redesign

New Look, Same Great Taste

About This Project

Project / Brand Redesign
Client / Toraño Cigars

The Reserve Selecta from Torano Family Cigar Co. is without a doubt one of Toraño’s smoothest and best selling series. And like with any and all brands, they need to be revamped from time-to-time, and the Reserva Selection is no exception. We were asked to refresh a dated packaging, logo and cigar band while preserving the Reserva’s majestic color palette. Not only did we deliver in record time, but as a result of our redesign, the Reserva now occupies 30% less shelf space inside humidors.

Brand Identity, Package Design
Carlos torano, cigar package design, reserva selecta, torano cigars