Reserva Selecta Redesign
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Reserva Selecta Redesign

New Look, Same Great Taste

About This Project

Project / Packaging and Brand Redesign
Client / Toraño Cigars

The Reserve Selecta from Torano Family Cigar Co. is without a doubt one of Toraño’s smoothest and best selling series. And like with any and all brands, they need to be revamped from time-to-time, and the Reserva Selection is no exception. We were asked to refresh a dated packaging, logo and cigar band while preserving the Reserva’s majestic color palette.

Not only did we deliver in record time, but as a result of our redesign, the Reserva now occupies 30% less shelf space inside humidors.


Brand Identity, Package Design
Carlos torano, cigar package design, creative consulting, creative packaging designs, custom cigar packaging, packaging design agency, packaging design services, reserva selecta, torano cigars