Project: Logo/Identity, Package Design & Custom Cigar Bands
Client: Casa Cuevas Cigars
Patrimonio by Casa Cuevas Cigars launched at the 2021 Tobacco Plus Expo (TPE21) which took place in Las Vegas, NV from May 12th – 14th. The “Patrimonio” cigar brand name translates to “Patrimony” in English. And it is dedicated to Luis Cuevas Sr. and the paternal lineage of the Cuevas tobacco history which began over 100 years ago.
“Patrimonio is a project that is extremely near and dear to my son Alec and myself. When my father left Cuba, he left tobacco behind. Years later, after rebuilding in the U.S.A., he was able to revive our family tobacco history by opening his cigar factory in the Dominican Republic. Because of my father’s perseverance, our family legacy continues to live on.” -Luis Cuevas Jr.
Our goal at Cigar Package Design was to pay tribute to a family’s history in tobacco that goes back five generations. Our simple, yet elegant design approach is traditional and clean. The paper wrapped cigar box allowed for ornate trim and design elements that are detailed in gold foil stamping and embossing.
For the inside vista, we chose a Grandfather, Father and Son image which we applied treatments and effects to it – as a result, making it look like photos seen on paper currency. This effect was chosen to further drive the five generation and family legacy image. Final elements are signatures of all three family members, along with a more ornate framing.
We want to thank Luis Cuevas and the entire family and staff at Tabacalera Las Lavas in Dominican Republic for allowing us the opportunity to collaborate on such a special project.
Photos by Carlos Gastelbondo Photography.
For more information on Casa Cuevas Cigars visit: http://casacuevascigars.com
START A PROJECT