Project / Brand Identity, Package Design & Custom Cigar Bands
Client / Toraño Cigars
The Toraño Loyal line was launched at #IPCPR2011 at the 79th Annual Convention & International Trade Show held July 17-21 in Las Vegas, NV. The Toraño’s have remained loyal to the philosophy of providing outstanding cigars at an affordable price. The family set out to create a blend which their followers can smoke any day of the week and not break the bank, while delivering the quality and flavor expected from a Toraño premium handmade cigar.
We were asked to create a design that captured and celebrated the spirit of hard working cigar lovers. Our design combined industrial patterns, chrome elements, Retro-Americana typography and a bold color palette which breaks through the clutter and makes Loyal a clear everyday smoke option.
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