Project / Trade Show Booth Design
Client / Villiger Cigars
We at Cigar Package Design couldn’t be happier with the work and the relationship we have built for the past years with our good friends over at Villiger Cigars. This creative working relationship has begun to flourish, our booth design for Villiger Cigars received “Best in Show – Large Exhibitor Award (16-19 Booths)” at the 2018 International Premium Cigar & Pipe Retailers (IPCPR) trade show in Las Vegas, NV.
The #IPCPR trade show is the single biggest event the cigar industry attends, and every manufacturer puts their best foot forward for the event. Retailers and cigar shop owners from all over the country and beyond, attend the show and see what new products cigar manufacturers are unveiling and launching. Villiger Cigars and its portfolio of highly rated cigars continues to grow in sales and distribution in the US market. We at Cigar Package Design have been key in developing creative materials for in-house sales, print, packaging, trade show, social media, and overall brand awareness for the company.
The approach to the layout and design of the booth was masculine and bold. Racing reds along with vintage black and white photography of Mr. Heinrich Villiger were used throughout the booth to establish the company’s 130+ year history. Towering graphics and accents of gold were the highlights of the booth. Open and private seating areas, TV displays and glass-top pedestals finished off the contemporary look.
We are trade show experienced, from strategy, to design, to completion. We can collaborate with your existing marketing team, or we can fulfill your marketing needs (or a little of both) by implementing the necessary tools that will compliment your goals for your brands, both awareness and sales.
Digital renderings of Villiger Cigars’ 40ft by 40ft booth space at IPCPR 2018 are courtesy of @GlovalDisplays in Miami, FL.