Cigar Package Design – An Introduction
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Cigar Package Design – An Introduction

Join our Creative Director, Humberto Areas, as he steps out of his comfort zone and in front of a camera.

Cigar Package Design – An Introduction

First of all, I hope you all are staying safe during this Covid-19 pandemic, and trust you are doing your part in practicing social distancing.

For the past 16 years or so, I’ve dedicated my career to producing great work for some amazing people, and I’ve done it graciously behind the scenes. As a creative introvert, the idea of being in the spotlight is completely out of my comfort zone.

I hate to toot on my own horn but in the last book I read, ‘Show Your Work‘ by Austin Kleon, I learned that I don’t have to talk about myself nor the projects I’ve created. But rather show the process and become a documentarian of the work.

How many takes does it take to record a 1-minute script? Guess we’ll never know!

Even though I truly feel the best medium for me to document this process is video, I don’t have an office space or a video recording studio, so my bedroom will have to do. So now my attention turns to Cigar Package Design’s YouTube channel, a platform I’ve neglected for some time, and is where I plan on sharing valuable design and production information with you all.

My goal is to pull back the curtain and take everyone behind the scenes. Gain the inside scoop on all the work it takes to bring a brand from concept to design, to production to final launch. So come along for the ride and join me as I step out of my comfort zone, and step in front of a video camera, as I document the process of past, current and future projects.

Check out the intro video here: https://youtu.be/CxWMPozWQ9g and make sure you subscribe to the channel.

➽ Learn creative ways to promote your work. Purchase “Show Your Work” by Austin Kleon here: https://amzn.to/3cHq4de

This content is NOT sponsored: Book author Austin Kleon is no way affiliated with this website and is not sponsoring this content in any way. This is an unsolicited mention/recommendation done entirely on my own accord. Some product links are affiliate links which mean if you buy something we’ll receive a small commission.

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