23 Jul CPD at IPCPR 2011
The 79th Annual Convention & International Trade Show will be held July 17-21 in Las Vegas, NV and for Cigar Package Design, our first IPCPR trade show, we couldn’t be more excited to attend what is known in the cigar industry as the “Super Bowl” of sales. It is estimated that cigar manufacturers make 25% of their yearly sales at the multiple day event. We at Cigar Package Design cannot wait to hit the trade show floor and unveil, along with Toraño Family Cigar Co; the all new “Blends from the Vault A-008” and the new “Toraño Loyal”.
We are truly looking forward to making the trip to Las Vegas this year and be a part of the trade show. We as creative professionals spend countless hours sketching, drawing and ultimately creating all the digital artwork needed to produce all of the items consumers interact with. This year we will get to see first hand our work on display. Experience a trade show that is new to ur agency. Interact with retailers and get immediate feedback on our creative work.
This year our client, Toraño Family Cigar Co; came to us with a project close to their heart. A project that would celebrate the Toraño family’s legacy and highlight generations of family tobacco growing and manufacturing. Charlie Toraño, President of Toraño Cigars, retrieved a dusty cigar blend book the family had kept for years. This new project would be a series of cigar releases called “Blends from the Vault” and the first release we would work on would be A-008; a blend from August of 2008. The idea we pitched for the packaging drew inspiration from your standard bank safety deposit box. The wide and thin shape would yield a sleek looking cigar box. We also suggested getting rid of the standard hinges and clasp, and instead using a magnetic front flap, in order to achieve a sleeker design. For the cigar band, the concept and layout centered around a skeleton key icon, which symbolized the granted access to that blend. The band layout incorporated blind embossing, floral ornaments and a silver powdered ink which added additional depth. Our overall design incorporates modern typography, ornate graphic elements and a bold color palette which highlights the cigar’s beautiful Shade Grown Nicaraguan Colorado wrapper leaf.
For the second project to be unveiled at IPCPR2011, Carlos Toraño Senior, wanted us to create an identity and packaging for a cigar line that would be one of Toraño’s valued-priced cigars. The Toraño’s have remained loyal to the philosophy of providing outstanding cigars at an affordable price. The family set out to create a blend which their followers can smoke any day of the week and not break the bank, while delivering the quality and flavor expected from a Toraño cigar. We were asked to create a design that captured and celebrated the spirit of hard working cigar lovers. Our design combined industrial patterns, chrome elements, retro-americana typography and a bold color palette which breaks through the clutter and makes the new “Loyal” a clear everyday smoke option.
We are Cigar Package Design are dedicated to listening to and servicing our clients – You as the client Make Cigars, We Design. It’s that simple. We would love to hear what you have in the works for next year’s IPCPR and how we could we be of service.